Objectives:

• Raise awareness for and participation in Nickelodeon’s World Wide Day of Play event while providing non-profit partners with turnkey program integration.

Tactics:

• TPE worked with Nickelodeon to execute a partnership event with Big Brothers, Big Sisters of New York City in conjunction with their World Wide Day of Play initiative which encourages kids to get outside and play. We implemented and handle the logistics behind the branded activity tent and flags, a create your own lunch box activity, rock climbing and graffiti chalk wall activities along with Nickelodeon Costume Characters.

Results:

• Over 3,000 participants signed up for the Race for the Kids’ and participated in the afternoon Day of Play resulting in a continued and successful relationship between Nickelodeon and Big Brothers, Big Sisters.

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