Objectives:

• Create buzz and generate press coverage for Lifetime Movie Networks’ first original min-series, The Capture of the Green River Killer, via an exclusive, VIP pre-screening event while also engaging top distribution partners in key markets.

Tactics:

• Cable industry executives, press, talent and Lifetime executives attended a high-end, VIP, red carpet screening and reception held at the National Music Center in Washington, D.C. TPE handled execution of event logistics and seamlessly managed travel arrangements and fulfillment for affiliate partners in conjunction with the screening event.

Results:

• Fourteen affiliate markets participated in the screening promotion and ran spots for the LMN movie, resulting in significant unpaid tune-in media.

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