Objectives:

• Create an event for ION Television employees and partners to celebrate the year’s successes, unveil the network’s new brand aesthetic and immerse guests in the brand while capturing the “positively entertaining” tagline throughout the event.

Tactics:

• TPE oversaw the creation and implementation of the party for 500 guests including day-to-day event planning, site inspection, A/V, décor, signage, entertainment & activities, catering and more. Our team managed the creation and distribution of 1,250 printed invitations and successfully integrated ION’s new graphics package in the 10,000 square foot event space.

Results:

• The event was flawlessly executed and engaged employees and partners with the brand while simultaneously strengthening relationships between ION and its advertisers.

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