Objectives:

• Raise awareness for and drive tune in to the new FX original series, Justified.

Tactics:

• TPE developed an interactive game giving consumers the opportunity to serve as virtual “deputies” in the search for a fugitive that they tracked on an individualized map. Sixteen sightings were created and played for the chance to win show-inspired prizes including cash bounties and sponsor merchandise. Hidden content rewards were revealed with each correct answer and clues for correct answers were provided via sponsor sites and FX’s Twitter feed.

Results:

• The premiere of Justified was the second most watched series in network history.

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