Objectives:

• Drive tune-in to the season three premiere of Sons of Anarchy by providing affiliates with turnkey materials and rewards to attract local advertising dollars.

Tactics:

• Affiliates in key markets were invited to leverage the return of the FX hit series in 3Q to drive local sponsorships and earn valuable, series-inspired prizes such as trips to Key West, a bike and electronics package, and more. TPE handled development of all sales materials and affiliate registration pages to be hosted on the FOX Networks affiliate site as well as comprehensive prize fulfillment.

Results:

• Specific results are pending though FX exceeded their goals for affiliate registrations for both tiers.

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