Objectives:

• Create a promotion on a very tight timeline and with limited budget to drive consumer awareness and generate new EPIX subscriptions by showcasing its new Boxing programming.

Tactics:

• TPE developed and executed an in-market promotion driving to the premiere of an exclusive EPIX Sports & Events live boxing match on the big screen in Times Square. The guerilla marketing stunt featured “Ring Girls and Boxers” that took over Times Square with signage and collateral driving tune-in to the live fight.

Results:

• The stunt created great awareness for the new EPIX programming genre and was implemented in under two weeks.

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