Objectives:

• Encourage local ad sales and marketing affiliates to support tune-in around Anderson Cooper 360 with an engaging trip that can move the needle on affiliate sales goals.

Tactics:

• TPE executed a trip to London, England, on Turner Networks’ behalf managing all the participant communication and creating a memorable on-the-ground experience for guests. Travel included accommodations at The May Fair Hotel, welcome reception, a walking tour of London, a riverboat ride down the Thames, a spin on the London Eye and a tour of the Tower of London for activities, as well as a farewell dinner at the Mews of Mayfair.

Results:

• Turner Networks received unpaid cross channel support for CNN’s Anderson Cooper 360 and participants received a top-notch, VIP experience that enhanced their positive association with the CNN brand.

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