Objectives:

• Create a mutually beneficial partnership with BBC America and Time Warner LA to raise awareness for a drive tune-in to the series, Robin Hood

Tactics:

• TPE created an interactive VOD promotion that rewarded viewers with a sweepstakes entry each time they selected new content On Demand. TPE oversaw design and production of VOD on-screen creative, spots and a print ad for TWC’s Entertainment On Demand magazine. Our team also fulfilled grand prize trips to England to live like Robin Hood and his gang of bandits.

Results:

• The campaign generated over 19K+ unique registrations and more than 91K+ streams of Robin Hood content in Los Angeles, making it one of the most successful promotions in the market at that time.

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